Agile Marketing – White Board Friday (Jonathon Colman)


Agile helps business to focus on users. Helps organizations adapt to change. Every day, organizations are constantly changing but have problems adapting to the new changes. Users are always number one. By developing a user story it will help your organization be better and keep things focused. Cross-functional teams are beneficial to the company. Stand-up meeting: having a meeting where everyone gathers around, standing, talk about what you did and what you are doing to help stop “writer’s block”. Agile focuses on what the customer needs. Just say no—if someone comes around to make you change your work, it does not create value for the company. Maximize the work the company has to do.  Build, learn and measure to help you succeed to get to the customer’s goals.


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