Using Social Media Marketing to Promote Your Products & Services – Cathy Hill


“Living by Design: Using Social Media Marketing to Promote your Products and Services.” Cathy Holloway Hill interviews Duncan Alney, a successful, business owner of Firebelly Marketing. He gives different techniques and tips on how to market on social media. Duncan conveys that the main focus is to connect, help and give our audience good customer service via web. Tip #1, is to promote ourselves by using the “mullet” idea, meaning show our audience our profile page with business in the front and party in the back. Tip #2, when it comes to tagging, don’t do it. Tip #3, when using ads, use strategy. Only 8% of your followers see your ads, unless you promote it. Use ads with engagement tests, meaning start small and see the response and reaction, then you can start to promote more to grow your audience. Tip #4, when it comes to followers and likes on posts, never “buy friends.” It just creates false results of impaction and who your audience really is. Tip #5, promote your promotions. Some social links he discussed were by email, text clubs, LinkedIn and Facebook. As well as, if you have a business website, use that source too.


How To Use Instagram For Business – Chalene Johnson

“How To Use Instagram for Business.” Instagram is a social media network where you can post pictures, comments and hashtags. Most people think you can’t network or market yourself in a way that wont be advertising, but you can and Chalene tells us how. Tip #1, she says to make separate accounts for your different business interests, so you can get specific audiences instead of putting it all on your personal account. These are called “feature accounts”, made for a specific niche. You can create a separate email for each account. Tip #2, interact, such as like, comment and figure out who is viewing your page. There is an explore page where Instagram will show photos of common interests you’ve recently liked, so as to connect with others who are into the same things as you. Tip #3, use local hashtags to see where your audience is.

Social Media Marketing Tips – Tanya Aliza


“Social Media Marketing Tips: How to Post On Social Media to Make More Sales.” Tanya Aliza is an at home business entrepreneur. She has worked in marketing since 2009 but decided the corporate world wasn’t for her. Now she provides online videos and tutorials helping those wanting to start a start-up business and giving tips on how to. Tanya gives a few tips regarding ways to promote yourself and business without advertising.

Evan Carmichael on Marketing Trends in 2017

Prominent YouTuber Evan Carmichael is considered one of the most influential social media influencers by Forbes magazine. Carmichael asserts that the seven marketing trends to dominate in social media for entrepreneurs are:

Small businesses will dominate big brands in obtaining brand loyalty through unfiltered content via social media, while big brands will mostly struggle due to the various loops that must be covered before content gets released. This will help drive thriving new small businesses.

He goes on stating that video will dominate and it will become increasingly crucial across all social platforms. Authentic storytelling and the ability to use a platform to convey this will be essential.

Mobile devices are becoming more common used next to desktop devices for social media platforms. Therefore, businesses marketers must focus on mobile first as mobile use continues to grow. Websites and campaigns will stand a better chance of yielding higher views and ultimately conversions if they are geared towards mobile users primarily as the priority audience.

As advertisement costs rise it is crucial to take advantage of the social platforms now within respected niches before demand for these ad services rises. Also, small businesses spending on advertisement will pay more to reach their audience as more and more brands switch to marketing on social media platforms. As of right now Facebook targeted ads is the most cost effective platform to reach specific target segments but the cost will rise as the years go on.

Social media influencer marketing will become more competitive as the demand for these influencers increases. As bigger companies realize that these social media influencers have a great leveraging tool for their products, the demand for these influencers will increase as will their prices. Therefore, it is important for small businesses and startups to get a head start. After all the influencers know their own audience better then the bigger

The businesses creating the most content will yield the highest brand awareness across all social media platforms. As small businesses and big corporations create more content for social media platforms, the highest quality content will standout and just as important is the authenticity of the content created.

Carmichael asserts that data nerds or people that understand analytics and YouTube  algorithms will become increasingly valuable as money shifts from Search Engine Optimization to Social Media Marketing.

Carmichael delivers a lot of useful information that can be applied immediately on a big scale and on a smaller scale for young entrepreneurs and small businesses. Video was 14:05 in length.